E-commerce Trade Marketing/Content Specialist

Interview quotes

Guilhem Widmer – General Manager, Coty Benelux

Guilhem: ‘As an E-Commerce Trade Marketing/Content Specialist every day will be different and you will be given a lot of freedom to really make your mark. Don’t expect many rules and guidelines. Being the first two persons in a department that is likely to grow is definitely the best place for a self-starter! We look to accelerate our online growth and, most importantly, the growth and success of our Omnichannel and pure player clients.
In this new position you need to bring innovation to work every day while also working with the sales- and marketing team. A mission like no other job! We are rapidly transforming retail to an Omnichannel experience. This creates new roles where people have the support and freedom they need to truly lead.
Retail experience will help, but the right mindset and skills are even more important. This is a unique position for digital natives and deadline-oriented, organized, hard workers!

I find it essential that we make fast pace and that our new E-Commerce team gets substantive traction. I really want to
challenge the classical divides between sales and (trade) marketing.

The beauty E-Commerce market is substantial, diverse and growing rapidly. Take for instance the market for color cosmetic products. This is a market where consumers are aggressively moving from offline purchasing towards online.

Most traditional brick-and-mortar beauty retailers have successfully adopted new technology to enhance the in-store experience and develop Omnichannel marketing strategies to optimize their E-Commerce platforms.

We are very ambitious with our goals in the digital market space, thus our new E-Commerce team will get quite a challenge! Please do not expect a detailed plan, or lots of existing structures when you start here. We are a company that thrives on the “own-it drive it” mentality. What I would like is this new team advising me on how to go about E-Commerce and achieve success in this market.

Social media influencers are now key to customer purchase decisions for beauty products online and are notably popular. Online shopping is about more than just making a purchase: it is disproportionately about browsing and researching products’.

‘We are looking for a highly energetic person. Preferably with a background in producing content and merchandising for online retail. This person understands what it takes to consistently win in the online marketplace. The E-Commerce Trade Marketing/Content Specialist thrives in our organization where there is always something new and exciting to tackle. Someone who is driven to go the extra mile and eager to grow his or her responsibilities within Coty. But also someone who is stable beyond the E-Tail ups and downs. Etail is a top priority and things develop very fast’.

Education and Experience

  • Master degree;
  • 2-3 years work experience in a Trade Marketing or Account Management (Assistant) role;
  • E-Commerce experience (retail and/or supplier) is a strong plus;
  • Affinity with digital marketing, e-retail & e-commerce;
  • Basic knowledge of HTML, WordPress, web publishing, SEO and web traffic metrics;
  • Experience with E-Commerce Supply Chain and brick and mortar supply chain/logistics management is a plus.


  • Detail oriented;
  • Strong copywriting skills for online platforms (writing, editing short-form and long-form);
  • Passionate, results oriented, entrepreneurial mindset;
  • Teamplayer;
  • Hands-on attitude;
  • Fluent in both written and spoken Dutch and English.

Employment conditions and location

  • Coty offers a market-conform package;
  • Location: Headoffice, Coty, Amsterdam. Schiphol WTC.

PROFIle position

Coty is one of the world’s leading beauty companies with approximately $9 billion in revenue (2016). It has a rich heritage and an iconic portfolio of leading brands like: Rimmel, Max Factor, Playboy, MEXX, Wella and Adidas.

Coty is the global leader in fragrances, and has a number two position in salon hair and number three in color cosmetics. Coty’s mission is to become a global industry leader by being a clear challenger in beauty, delighting consumers and creating long term shareholder value.
Digital is a strategic cornerstone for Coty worldwide, and the Benelux region is no exception. In a nutshell: Coty Benelux has major ambitions in the online market for beauty. In order to realize these aspirations, it has been decided to create a new team responsible for Etail in the Benelux. This team will be managed by a Head of E-Commerce (that is presently recruited). For this team, Coty is presently recruiting candidates for the role of: “E-Commerce Content/Trade Marketing Specialist”.

The goal of this role is to execute the strategy from the Head of E-Commerce and support the successful development of Coty’s strategic E-Commerce accounts in the Benelux. These accounts may be major pure players, but also Omnichannel retailers.

Why is this an attractive role?

  • Newly created position. Build from scratch. Pioneer;
  • Work with A-list pure play and Omnichannel retailers;
  • Major ambitions for year-on-year growth. Impact.

More information

Milou Papendorp

Wenda Keijzer

Bart Dietz

Danielle van Vugt

Interested in this role?

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